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The Vivo V40 series has generated significant buzz in the Pakistani smartphone market, offering a range of models to suit different needs and budgets. This article explores the various V40 models, their prices, and key features to help you make an informed decision.
Vivo V40 Pro

The Flagship Experience
The V40 Pro stands out as the premium offering in the V40 lineup. This device combines cutting-edge technology with sleek design, making it a compelling choice for power users and tech enthusiasts.
The Vivo V40 Pro is a flagship smartphone that combines advanced technology with a premium design, catering to photography enthusiasts and power users alike. Launched in August 2024, it features several standout specifications and capabilities.
The Vivo V40 Pro stands out in the competitive smartphone market thanks to its powerful performance, exceptional camera capabilities, and elegant design. It is well-suited for users who prioritize photography and multimedia experiences without compromising on speed or usability.
Price in Pakistan
The V40 Pro price in Pakistan is expected to be around PKR 164,999. This positions it in the upper mid-range segment, competing with other flagship devices from various brands.
Key Features
- Display: The V40 Pro sports a 6.78-inch AMOLED display with a resolution of 1260 x 2800 pixels. It supports a 120Hz refresh rate, ensuring smooth scrolling and vibrant visuals, with peak brightness reaching up to 4500 nits for excellent outdoor visibility.
- Processor: Powered by the MediaTek Dimensity 9200+ chipset, the V40 Pro offers robust performance with an octa-core CPU configuration that includes a high-performance Cortex-X3 core. It comes with options for 8GB or 12GB of RAM and storage variants of 256GB or 512GB.
- Camera System: The camera setup is one of the device’s highlights, featuring a triple rear camera system with three 50 MP sensors: a main wide-angle lens, a telephoto lens with 2x optical zoom, and an ultra-wide lens. The collaboration with ZEISS enhances image quality through improved color accuracy and advanced video features like ZEISS Cinematic Bokeh.
- Battery Life: Equipped with a substantial 5500 mAh battery, the V40 Pro supports 80W fast charging, allowing for quick top-ups and full charges in under an hour.
- Design: The device features a sleek design with a curved glass back and various color options like Nebula Purple and Meteor Blue. It also includes IP68 water and dust resistance, adding durability to its premium aesthetics.
Vivo V40

The All-Rounder
The standard V40 offers a balance between performance and affordability, making it an attractive option for many users.
Price in Pakistan
The V40 price in Pakistan is expected to be around PKR 95,900 for the 8GB RAM and 256GB storage variant.
Specifications
- Display: 6.78-inch AMOLED screen
- Processor: Qualcomm Snapdragon 7 Gen 3
- RAM and Storage: 8GB RAM with 256GB or 512GB storage options
- Camera: Dual rear camera (50MP + 50MP) and 50MP front camera
- Battery: 5500mAh with fast charging and wireless charging support
- Operating System: Android 14 with Funtouch OS 14
Vivo V40 Lite

Budget-Friendly Option
For those seeking a more affordable entry into the V40 series, the V40 Lite offers a compelling package at a lower price point.
The Vivo V40 Lite is a mid-range smartphone designed to offer a balance of performance, features, and affordability. Launched in September 2024, it targets users seeking a capable device without breaking the bank.
The Vivo V40 Lite is an attractive option for users looking for a reliable smartphone with solid performance and camera capabilities at a competitive price point. Its combination of features makes it suitable for both casual users and those who enjoy photography without needing flagship-level specifications.

Price in Pakistan
While the exact V40 Lite price in Pakistan is not yet available, it is expected to be positioned below the standard V40 model, likely in the PKR 60,000 to 80,000 range.
Features
The V40 Lite is anticipated to offer:
- A mid-range processor
- Adequate RAM and storage for everyday use
- A capable camera system
- Long-lasting battery life
Specifications
- Display: The V40 Lite features a 6.67-inch AMOLED display with a resolution of 1080 x 2400 pixels, providing vibrant colors and sharp visuals. It supports a 120Hz refresh rate for smooth scrolling and an immersive viewing experience.
- Processor: Powered by the Qualcomm Snapdragon 4 Gen 2 chipset, the V40 Lite offers efficient performance suitable for everyday tasks and moderate gaming. It comes with options for 8GB or 12GB of RAM and up to 512GB of internal storage, expandable via microSD.
- Camera System: The device boasts a versatile camera setup, including a 50 MP main sensor, an 8 MP ultra-wide lens, and a 2 MP macro lens on the rear. For selfies, it features a 32 MP front camera, ensuring high-quality photos for social media.
- Battery Life: With a robust 5,500 mAh battery, the V40 Lite provides excellent battery life, supporting fast charging at 44W to quickly recharge the device.
- Design and Build: The phone has a sleek design with an IP64 rating for dust and water resistance, enhancing its durability. It is available in multiple colors and features an in-display fingerprint sensor for secure unlocking.
Vivo V40 SE

The Mid-Range Contender
The V40 SE bridges the gap between the Lite and standard models, offering a mix of features at a competitive price point.
Price in Pakistan
Pricing for the V40 SE in Pakistan has not been officially announced, but it is expected to fall between the V40 Lite and the standard V40 model.
Vivo V40 SE 5G
Future-Proofing Your Device
The V40 SE 5G variant adds next-generation connectivity to the mix, ensuring your device is ready for the future of mobile networks.
The Vivo V40 SE 5G is an affordable mid-range smartphone that combines modern features with a sleek design. Officially launched in March 2024, it is recognized as the official smartphone for UEFA Euro 2024, highlighting its appeal and branding.
Key Features
- Display: The device boasts a 6.67-inch AMOLED display with a resolution of 1080 x 2400 pixels, offering vibrant colors and sharp visuals. It supports a refresh rate of 120Hz, enhancing the user experience, especially during gaming and scrolling.
- Processor: Powered by the Qualcomm Snapdragon 4 Gen 2 chipset, the V40 SE 5G provides efficient performance for everyday tasks. It comes with 8GB of RAM and 256GB of internal storage, expandable via microSD.
- Camera System: The rear camera setup includes a primary 50 MP sensor, an 8 MP ultra-wide lens, and a 2 MP macro lens. This configuration allows for versatile photography options, although video recording is limited to 1080p at 30fps without optical image stabilization.
- Battery Life: Equipped with a robust 5,000 mAh battery, the V40 SE supports fast charging at 44W, enabling quick power-ups—approximately 50% charge in just 25 minutes.
- Connectivity: As a 5G-capable device, it ensures faster data speeds and improved connectivity options. It also features eSIM support and can store multiple eSIM profiles.
Comparing the Vivo V40 Series

To help you choose the right model for your needs, here’s a comparison of the key features across the V40 lineup:
Feature | V40 Pro | V40 | V40 Lite | V40 SE |
---|---|---|---|---|
Display | 6.78″ AMOLED | 6.78″ AMOLED | TBA | TBA |
Processor | Dimensity 8300 Ultra | Snapdragon 7 Gen 3 | TBA | TBA |
RAM | 8GB | 8GB | TBA | TBA |
Storage | 256GB | 256GB/512GB | TBA | TBA |
Main Camera | 50MP + 50MP + 8MP | 50MP + 50MP | TBA | TBA |
Front Camera | 50MP | 50MP | TBA | TBA |
Battery | 5500mAh | 5500mAh | TBA | TBA |
Price (PKR) | 164,999 | 95,900 | TBA | TBA |
Choosing the Right Vivo V40 Model
When selecting a V40 model, consider the following factors:
- Budget: Determine how much you’re willing to spend on a new smartphone.
- Performance needs: Assess whether you require high-end specs or if a mid-range device will suffice.
- Camera requirements: If photography is important to you, the Pro model offers the most advanced camera system.
- 5G connectivity: Consider the V40 SE 5G if you want to future-proof your device.
- Battery life: All models offer substantial battery capacity, but usage patterns may vary.
Where to Buy Vivo V40 Series in Pakistan
The V40 series in Pakistan is expected to be available through various channels:
- Authorized Vivo retailers
- Telecom operator stores
Online marketplaces
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Be sure to purchase from reputable sellers to ensure you receive genuine products with valid warranties.
References
Conclusion
The Vivo V40 series caters to a wide range of users in Pakistan, from budget-conscious consumers to tech enthusiasts seeking top-of-the-line features. With options like the V40 Pro, V40, V40 Lite, and V40 SE, there’s a model to suit various preferences and budgets.
Whether you’re looking for cutting-edge camera technology, 5G connectivity, or a balance of performance and affordability, the V40 lineup has you covered. As these devices become available in the Pakistani market, be sure to compare prices and features to find the perfect match for your needs and budget.
Remember to stay updated on official announcements from Vivo for the most accurate pricing and availability information, as the smartphone market can be dynamic and subject to change.